Pure Blue Japan respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, create an account, contact us, or purchase our products.

1. Who We Are

Pure Blue Japan is responsible for handling the personal information collected through our website. For privacy questions or requests, you can contact us through our website contact form or the contact details provided on our website.

2. Information We Collect

We collect information needed to process orders, provide customer support, manage accounts, and improve our website. This may include your name, email, phone number, billing and shipping address, order details, account information, wishlist preferences, and payment-related information. We may also automatically collect information such as your IP address, browser, device, pages visited, and cookie information.

3. How We Use Your Information

We use your information to process and deliver orders, provide customer support, manage accounts and wishlists, process payments, prevent fraud, improve our website and services, send marketing messages with your consent, and meet legal or regulatory requirements.

4. Legal Basis for Processing

For users in the EU/EEA and UK, we process personal information when necessary to provide our services, complete orders, protect our website, meet legal obligations, or when you have provided consent. You may withdraw your consent where applicable.

5. How We Share Your Information

We do not sell or rent your personal information. We may share necessary information with trusted payment providers, shipping companies, hosting and website providers, analytics services, communication providers, or authorities when required by law.

6. Cookies and Similar Technologies

We use cookies and similar technologies to support essential website functions, account features, shopping carts, preferences, analytics, and website performance. Where required, we request consent before using non-essential cookies. You can manage cookies through your browser or Cookie Settings.

7. Data Retention

We keep personal information only for as long as necessary to provide our services or as required by law. When information is no longer needed, we will delete it or securely anonymize it where reasonably possible.

8. Your Privacy Rights

Depending on applicable law, you may have the right to access, correct, delete, restrict, or object to the use of your personal information. You may also withdraw consent, object to marketing, request data portability, or contact a relevant data-protection authority.

9. International Data Transfers

Some trusted service providers may process information outside your country or outside the EU/EEA. Where required by law, we use appropriate safeguards for international data transfers.

10. Data Security

We use reasonable security measures, including encryption, access controls, secure payment processing, and security monitoring, to protect your personal information. However, no online system can be guaranteed to be completely secure.

11. Children’s Privacy

Our website is not directed toward children under 16. We do not knowingly collect personal information from children under this age without appropriate legal authorization or parental involvement where required.

12. Marketing Communications

With your consent, we may send emails about products, promotions, and Pure Blue Japan updates. You can unsubscribe from marketing emails at any time. Order confirmations and shipping updates may still be sent when necessary.

13. Automated Decision-Making and Profiling

We do not intend to make decisions about you based solely on automated processing that have legal or similarly significant effects, unless permitted or required by applicable law.

14. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices or content, so we recommend reviewing their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our services, technology, or legal requirements change. Any updates will be shown by changing the “Last updated” date at the top of this page.

16. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact Pure Blue Japan through our website contact form or the contact details provided on our website.